Enterprise Mobility Solutions for the Auto Industry: A Digital Transformation on the Uprise3/14/2018 A digital transformation has conquered the world, and it’s not leaving out the auto industry. In recent times, numerous challenges have emerged. While it has been difficult to meet the increasing consumer demands and expectations, emerging new technologies have been giving hope for a bright future.
The focus of the automotive industry has shifted from just sales to integrating business models with automotive software, mobility solutions, social media, analytics and telematics. In order to meet the need of the hour, companies have to adapt and provide customers with exceptional products, while ensuring that these products match the standards of emerging technologies. Of all the emerging technologies in the auto industry, mobility solutions promise a good return on investment. Using smartphones, customers can easily access services, like GPS, accelerometer and more, with a few clicks from anywhere and anytime. Purchasing and maintaining a vehicle requires investment, and customers look forward to insights that can help them make informed choices. These days, customers already use mobile applications that allow paperless monitoring at garages, regular updates about maintenance and comparisons of several features and price points. Thus, mobility solutions have been the center point of recent automotive news. Since a smartphone has the ability to wireless connect with on-board devices, it gives any automotive dealer the potential to develop and customize applications to harness the power of technology and provide exceptional services to customers. Scope of Enterprise Mobility Solutions for Automotive Industry Due to emerging technologies, many automotive software companies have been collaborating with dealers, manufacturers and other stakeholders to answer challenges caused by shifts in customer interests and lifestyles, increasing competition and digital disruption. These companies equip the involved parties with right strategies to use digital technologies to enhance the driving experience for customers, while also building next generation vehicles. Some areas where enterprise mobility solutions have already been adopted and performing well include: Entertainment - Customers can download and play videos, music and TV in their vehicles. Wi-Fi hotspot allows them to connect multiple devices, social media apps, points of interest information and location-based information. Driving Experience - Real-time maps are aggressively used by all drivers. Other features enhancing the overall driving experience include route planners, parking assistance, traffic-flow advice, hybrid navigation, temperature control, fuel efficiency etc. Vehicle Care - Mobility solutions allow simpler and hassle-free vehicle care with service alerts, reminders, car diagnosis, emergency assistance and car breakdown warnings. Why Do Companies Need Automotive Software and Apps? Choosing mobility solutions for your dealership or automotive business seems to be a good choice. There are good reasons why the industry has been noticing this trend. With a mobile app for your customers, you’re able to instantly provide valuable information, such as price, features, dealer location, finance schemes and more. Increase Brand Value - It’s true that nobody purchases vehicles frequently. However, if you have a good mobile app, it makes referrals so much easier. Your loyal customers can recommend the business to their relatives and friends. It automatically increases your brand value, and sales. Personalized Servicing - Though your customers don’t purchase vehicles frequently, they need to get them serviced on a regular basis. With a mobile app, a customer can easily place service requests and get updates from your business. It also allows you to build good rapport with customers. Retain Customers - Almost every person uses Google to gather information, transfer money, and of course, buy products. If prospective customers look for information online, you need to have a strong online presence. Offering an easy to use mobile app to customers makes you their first choice for information and products. It’s important to understand that loads of customer information can being recorded, collected and analyzed by industry experts using technology applications. This information can be used by your business to produce data-driven, real-time results. Integrating technology in automotive software with vehicles enables connecting systems to collect and record information that allows you to drive customer behavior and optimize processes. Mobility apps have several benefits for various players in the ecosystem. From better insurance services to paperless management of information, these apps can automate various costly and time-consuming processes to produce quick and accurate results. This leads to a better customer experience while improving the quality of services. In recent years, enterprise mobility solutions have shown positive results in the automobile industry. In future, the adaptable and diverse nature of mobile applications will offer the auto industry an easy way to resolve various problems. The only requirement is to choose credible companies offering these solutions. With on-going innovations in mobility solutions, the future seems bright.
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AuthorThe Admins of Nex Mobility writes the articles related to Nex gen Mobile Apps Development especially for iOS, Android, Xamarin and Windows. Nex Mobility is well-known for Cross-Platform Apps. Archives
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